Events are all about revenue and drawing the attention of as many people as possible. If you are planning to organize your event in the near future and want it to reach the masses, you will need to enhance the prospects of ticket sales.
But first, you need to think of answers to a set of key questions. Why would people buy your event’s ticket? Is your event worth the price of the ticket? Who will you target as your key audience? And many more along these lines.
This article aims to help you improve your event ticket sales with a simple strategy.
Five ways to improve the ticket sales for your next event
When you start planning your consumer event, there are some considerations you need to make for selling tons of tickets. You will have to devise an effective strategy for that. You need to seek the services of professional event solutions providing companies to keep your marketing, promotion, brand image building, and event lineup in line with the ticket pricing you choose for your event.
You can base your strategy on the following considerations.
1. Price Worthy for content
How you price your event ticket has got a lot to do with what you make your event promise in the event promotion phase. Do people see it as an event worth spending the number of ticket prices? Reveal some chunks of the event lineup and hold back some parts of it. In this way, you will be able to arouse the curiosity of the masses.
2. Price tiers
Many people do not attend an event solely owing to the lack of motivation to get up, pay the price, and invest their time in your event. If you want those people to invest their time, energy, and money in your event, you must target different sections of the population with different ploys.Introduce the categories, like VIP ticket, which gives exclusive access to various stalls without getting in line. This is just one example.
3. Create sales mini peaks
Usually, the graph for ticket sales shows two peaks. One is exactly when people get to know an event is about to occur. The second, the much bigger peak is within the last week or ten days before the event day. The rest of the graphs shows very low sales. How can you improve the sales in that period?
Create mini peaks of sales. You can do that by introducing pre-event activities and offering discounts. Early access bonuses, early-bird discounts, and giveaways re your way to go about it.
4. Smart discounts
Apart from early access and early-bird discounts, you can ask to introduce discounts which make people come in groups. You can introduce smart discounts for people who bring with them two or more people to attend the event. You can introduce referrals and provide people with promotional codes, which will incentivize them if they share it with a certain number of people on social media.
5. An outstanding event page
Pricing and selling are not all you need to do about improving sales. You need to build an image of your event. How do you do that in the current century? With an online presence on your website or social media platforms. Make sure your event page is outstanding and builds to the credibility of your brand and your event.
Want your event tickets to sell like hotcakes?
Event tickets need to sell like hotcakes- this the sole purpose of your event if you look at it from the perspective of a businessman. But as a businessman, you need to think of the perspective of those people who will buy the ticket with their hard-earned money.
Why would they invest in your event’s ticket? Does the lineup have anything which interests them enough to spend some money and take time out? Secondly, are you reaching out to the people who will take an interest in what you have got to offer? You need to narrow down and specify your target audience instead of aiming for stars by hoping that the whole population should come rushing. It is not going to happen; let’s face it.
Specify your sales goals and follow the strategy explained above. In order to implement it alongside your event specifics, you will need to seek professional help from event planners. If you are in the UAE, you have many reputable event planners around you. You can easily get in touch with one of the best Event Companies in Dubai for your acing next event.
The planning professionals will help you with the implementation of sales enhancement strategy as part of event promotion and presentation to the target audience. Do not take for granted the role that they can play f00r you. Neither should you take lightly the importance of those easy sales enhancement hacks!