Only go for the guaranteed wins in business

No marketing-related activity is 100% guaranteed to be profitable. But some things get real close.

For example, getting clearer about who are your target customers and understanding how they make the decision to buy (or not buy) what you sell is just about guaranteed to be a good use of your time (up to a point). There are many similar things that are practically guaranteed to improve your results significantly (because if you haven’t done those things, almost everything else is likely to fail).

There are also more specific activities that are almost guaranteed to be profitable. For example, building your website so it has all the necessary things is nearly guaranteed to be a great use of your time (it doesn’t take much time, but can make a huge difference to your results).

But that’s where this gets interesting.

If you go too far—for example, polish your website unnecessarily much—you’re wasting time and/or money.

Another common way people end up wasting their time, even though they started on the right path, is that they stop too early. For example, if you build a conversion path (sales funnel), but don’t bother to optimize it, there’s a good chance you wasted your time. You might’ve been one small tweak away from great results, but you gave up before optimizing it, so all the effort and money went to waste.

It might seem difficult to know where to draw the line. There’s no generic answer to what is enough, but not too much. It’s different with each thing you do.

But if you stay focused on going for the guaranteed wins—doing the things that are most likely to be profitable—you can avoid many mistakes. For example, you can probably realize that spending 10 hours on some small website tweak isn’t worth it.

If you want to make a smart new year’s resolution, maybe it could be, “I won’t spend my time or money on things that aren’t nearly guaranteed to be profitable.”

The Secure Business Foundation course (LAST UPDATE for now)

If you don’t have a few things done, you can’t expect any marketing to work well for you. For example, if you don’t have an offer that’s truly appealing for your target customers, you might be able to make a few sales with a lot of effort, but you wouldn’t expect to see great results.

The Secure Business Foundation course is about making sure you have all those basics in place, so you can get great results. It’s meant specifically for coaches, consultants, therapists, etc. service professionals (but if you sell other types of services, reach out to ask if it would be a fit for you, too).

Coaching is included in the course right now. And not some group coaching calls or Facebook group. When I say, “coaching,” I mean 1-on-1 direct access to me (via email in this case). I go through everything you do and answer all your questions to make sure you get things right.

Here are the lessons:

  1. Pick the right target customer, so you have the easiest time possible growing your business
  2. Choose and package your service, so your target customers feel like it was meant just for them
  3. Figure out how to talk about your service, so your target customers immediately see the value of it and what makes you better than their other options
  4. Understand the best ways to attract people, so you know what tactics you should choose from and what are the most consistently effective ways to use them
  5. Build an effective website, so when people come there, they want to take the next steps toward hiring you, instead of leaving never to return
  6. Write effective emails, so people stay interested in what you have to say, but also want to get more from you (hire you)
  7. Lead effective sales conversations that feel friendly, so people can easily trust you enough to hire you on the spot

How great of a year would 2019 be if you did all those things in January? And that’s what this is about—getting an amazing start for the year and a solid foundation for your business.

The enrollment is open until the end of the year (US Eastern time).

If you have any questions about the course, just reply and ask. I’ll do my best to give clear answers.

Tidbits:

  • An early birthday gift: My 30th birthday’s in February, but I already got my gift (thanks to faster-than-expected delivery): a Lotuff backpack. I’ve wanted a new bag for a long time, so my wife teamed up with some relatives to get a nice one. A backpack might not sound like a very special gift, but there’s a lot more meaning to it than I have the space to explain here. But in short, my wife’s awesome 😉
  • A new year’s resolution (even though I don’t usually make them): No added sugar. My wife suggested this just a moment ago, so we might come up with a few exceptions (like birthday cake), but overall, eating no added sugar or artificial sweeteners is obviously a good idea NfmGame.
  • Something interesting I heard about: “Fenn’s treasure.” Around 2010 Forest Fenn, an ancient artifact collector, hid a box worth over $2 million somewhere in the Rockies and published a poem with clues of where the treasure is. No one’s found it yet. I can totally understand why so many people get obsessed by it, though. A real-life treasure hunt. Who could resist?

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