Effectively managing the turnaround process requires clear thinking, meticulous attention detail and a sound turnaround investment strategy. This process is designed to help businesses which are currently struggling regain financial stability and growth. A business could be failing for many reasons whether it is because of mismanagement, negligence or denial, but it always results in a loss. Some of the most common reasons why a business may fail are mentioned below.
- Uncontrolled growth
- High employee turnover
- Ineffective communications
- Company goals are unclear
- Lack of customers
- Failed expansion plans
- Inadequate market analysis or mismanaged growth
Since the business is already suffering, it will be very hard convincing investors unless the turnaround process is successful. The key to turnaround investments is basically building an enterprise in which future buyers will want to invest. Turnaround investors are not looking for high profile businesses which are booming profits but are actually looking for companies which maybe struggling but have the potential of overcoming their shortcomings. Investors who specialize in turnaround investments will look for the following features in a business.
- Produce a high return on investment
- Possess a market orientated management team
- Business has demonstrated changes in the right direction
- Businesses which produce a fair and transparent evaluation
Stages in the Turnaround process
As mentioned before the turnaround process has to be conducted with immaculate care and precision or every implemented strategy may fail. Generally speaking, the turnaround process can be broken down into five different stages. These stages are as follows,
1. Management Change
It is very important to first evaluate if the current management in place can successfully oversee the turnaround process. In some cases a simple management change can actually change the trajectory of the business. Besides the management change you will need to select a CEO who can successfully lead and implement the turnaround process. This CEO should have experience in dealing with turnaround strategies and have a proven track record of success. However, in most cases hiring a turnaround specialist might be a better option as they might be able to bring in exactly what the company needs.
2. Situation Analysis
This is one of the most important stages of the turnaround process as your team will need to determine the severity of the situation by thoroughly evaluating the business. You will need to evaluate your business from every aspect and determine whether a turnaround is even possible in the first place as there are many companies out there which are failing for a good reason. For instance even if a company has operational perfection but zero demand for their products and services then a turnaround could be next to impossible. During this process your team will need to conduct a SWOT analysis and evaluate the trajectory of your business without any biasness. Some of the questions you should consider are,
- Can the business really survive?
- Can the business be saved?
- Is the business still viable?
- Does the business have a sufficient turnaround fund
If you have found the answer for all of the questions to be in negative then please revaluate your decision of investing in a turnaround process. However, if your business does not have the resources to invest in the turnaround, you can easily outsource your turnaround fund. There are many turnaround companies which offer turnaround consultancy and provide sufficient turnaround funds for businesses that are currently failing but have the potential of regaining financial stability.
3. Business restructuring
Okay this is when your team will start to restructure the business in a manner which cuts costs and increases profit. A business restructuring involves implementing strategies which drive the most profits and produce higher returns on assets. At this stage your business should start focusing on your cash flow and try to renegotiate your long and short terms debts. Your team will need to devise different strategies to help motivate your employees as your turnaround will be impossible without their help. However, fixing the capital structure of your company will require a thorough understanding of the financial aspect of your business. During this process you will need to implement strategies which will increase sales, reduce costs and improve the overall operational structure of your business.
4. Return to normal
This is the final stage of the turnaround process and it involves institutionalizing changes in the corporate culture of your business in order to generate more profit. Your business will need to find different opportunities that maximize profits and help the business increase overall sales. This could be done in a variety of different ways such as improving customer service, interdepartmental relationships and building continuous management. Your team can train your employees and help them learn a new skill set which might help their overall production. In simple words your team will identify any opportunities that might help improve your chances of generating more profit.
Final Thought on the Turnaround Process
Finally, your team should perceive the turnaround process as a life line to revitalize your business. It is important to understand that you will need your entire pay roll to make this possible. Each employee should understand why change is being implemented and how they can help in achieving the desired goals. However, if you want your turnaround process to be successful we would recommend investing in the services of a turnaround company. These companies have massive experience in helping business effectively turnaround their financial standings by devising appropriate turnaround strategies. These companies are in the best position to help you and have the experience required to complete the job to perfection. A business turnaround is an art and you will need all the help you can get to make sure your business is brought back to its former glory. Rest assured these companies offer exciting rates and you can easily find one which meets your financial specifications.