SMS is one of the popular marketing tools that have gone on to evolve considerably in the last few years. Customers prefer to choose SMS as a medium of communication within marketing channels. With mobile phones becoming a common gadget and instant access to SMS services the future presents a rosy picture. A2p messaging companies in India showcases on how two-way bulk SMS could work wonders for your business
In simple terms, two-way bulk SMS provides a platform to send across messages to hundreds of people via a web-based platform. You need to have a proper SMS authentication system in place to reap the benefits of it. Let us now explore wonders of a two-way message system.
In comparison to other modes of communication, SMS have a higher reading rate. Nearly 97 % of messages are opened within 2 minutes of it being sent. Email rates are around 20 % in a time frame of 48 hours. The message is immediately read and the response is obtained. This ensures that cash is not wasted on the procedures of bulk SMS.
With Low Cost, You Can Expect High Returns
When you compare it with other marketing mediums, SMS have lower costs of setting up with running costs relatively lower. Once you are dealing with your existing customers’ returns on investment is on the higher side as they provide willingly mobile numbers to receive updates from you. They are likely to be your repeat customers once they know about a new product or launch.
Interface Is User-Friendly
Many companies allow you to send receive and to certainly extend monitor all messages that you are sending and receiving. For web or smartphone, it can also be provided. It is quick, simple and easy which means you can access it with relative ease.
Customer Interaction At a Higher Level
Once again the basic fact is that readability of SMS is on the higher side. This means that customers are easily able to see what is in store for them. If they are not interested you do not have to spend time retrieving data or digging up calls. For them to reply Just type a keyword in a message and more information can be obtained on an immediate basis. Based on customer’s previous behavior you can customize your messages. In addition personalization of messages can take place on location or demographics. Rather than getting new customers, it becomes easy to poach old customers. Develop your loyalty towards them and provide a personal touch to your marketing which enables higher chances of conversion.
Flexible And Quick
The concept of SMS marketing is an ever-changing trend and this has been something consistent and flexible. Immediate exchange of messages and it is simple to install. When you send bulk 2-way messages it reaches hundreds of customers within a span of a couple of minutes.
To conclude, SMS marketing is an effective way and it would be here to stay.