The number of people using the Internet mainly from smartphones is growing rapidly. From a business perspective, this is a unique opportunity to expand your target audience and increase sales. Not surprising, because making a purchase or placing an order from a smartphone or tablet has become much easier than from a computer and laptop. Well, with the help of mobile applications, such manipulations are completely reduced to a few taps on the display.
Mobile applications have a number of significant advantages. The most important among them are:
Efficiency. Mobile applications are absolutely useful for all types of businesses. They have proven their effectiveness both for young, still poorly promoted startups, and for large, successfully functioning projects.
Universality. Mobile applications are mostly used by online stores, information resources, money transferring, etc.
The fastest communication with the client. A mobile is always at hand. The client does not need to launch a browser, enter a query in the search bar, and search for the desired section on the site. To start, just click one icon on the screen of your smartphone and tablet!
Easy access to information. Often, the client can remember the name of the product/service, but he may forget the name of your company and, especially, the URL of the page. A mobile application created by expert developers or an app development agency Australia will allow him to find the search query in seconds.
Interaction and feedback. Using mobile applications, you can send messages about promotions, special offers, new products, etc. Importantly, such notifications will not be perceived as spam, unlike annoying e-mails, SMS messages or instant messengers. Thanks to this, you can keep the attention of the buyer and remind him of your company, especially if the information in the notifications is important to him.
Convenience of the interface and navigation. Applications are designed in such a way that the user can intuitively find all the necessary information. Large interface elements also contribute to the comfort of use of the application. This is much more convenient than the usual site!
Simple and quick payment. Today, more and more smartphones have biometric identification. Accordingly to make a payment, it is enough for the device to scan fingerprints. It is simple, safe and convenient for everyone – both for the buyer and for you! Moreover, imagine a situation when a customer is ready to make a purchase, but has forgotten a bank card in the car. Payment through the application is a real opportunity not to lose the buyer here and now.
Another interesting, but less obvious advantage of mobile applications is the increased ranking of the site in search engines. More recently, Google did not take into account the content of the mobile application when indexing the main site. However, now the situation has changed, and high-quality content in combination with user behavioral factors positively affect the overall ranking of the site.
Keeping all those benefits in mind, business owners are now rushing to get mobile application for their business. To get an application, it is highly recommended to concern an expert developer or an app development agency Australia to help you in such aspect.
What results can be achieved by using mobile applications?
With the help of a well-developed mobile application, you can expand your target audience and increase customer loyalty. Indeed, the ease of use and the availability of the necessary information contribute to the emergence of new customers and retention of old ones. The logical conclusion follows from this – mobile applications contribute to sales growth. According to statistics, this indicator can grow by 30% or more!
In addition, the mobile application allows you to work directly with the target audience, because it is logical to assume that it will be installed by a person who is somehow interested in the offered products and services. Accordingly, the conversion among such users will be significantly higher than among casual visitors to the site.
A poor mobile application is even worse, because if it freezes, have glitches and slows down, it will not lead to anything good. On the contrary, even a loyal or neutral client will have negative associations with your brand, and it will be much more difficult to persuade him to buy/order.