As your business operations and staff prepare for 2019, it’s also critically important to consider your marketing strategy. As your customers are expecting to easily find the product and enjoy them and the services they need and desire.
There is a need to invest in more into customization and ease of usability than ever before. With the help of a proper strategy, they can begin prepping for the changes and alterations they need to incorporate for a better reach to your target audience and attain a full year of success.
Let’s start by diving into the top five trends you need to know:
- Voice-Powered Search
Voice-powered search is still a sought after trend in 2019 and its popularity is still to rise more. ComScore has estimated that half of the search queries will be voice-based by the beginning of 2020.
TechCrunch has stated that over 47 million adults have access to a smart speaker. Consumers now increasingly use technology that makes their lives easier, voice recognition technology is expected to grow at a fast pace.
For now, most of the voice search usage is based on people’s necessity. People use these tools when their hands are busy with something else or they’re driving.
But, with improvement in accuracy rates and consumers becoming more accustomed to having their needs met, you can expect to see brands competing as they struggle to figure out how to stand out in voice searches.
To get ahead of this trend, try thinking about the differences between text and voice search as it relates to your website’s content. Figure out what your customers might say, rather than type, when making a search query. You can kick off by writing short blogs and product descriptions in a conversational tone to create content that better matches with voice search.
- VR and AR
When people talk about AR and VR the first thing that pops up in their mind is video games. However, there is an ample number of additional opportunities for brands to use these technologies to improvise their customer experience and bring consumers closer to their brand.
IKEA has a Virtual Reality Kitchen. It is a shopping app which allows customers to try out different solutions before buying them.
Prospect buyers can now experience the look and feel of an updated kitchen, moving about in the virtual space while selecting different cabinets and countertop combinations.
Lowe’s is a home improvement brand which experiments with VR technology. They have introduced a virtual experience in select retail locations. The idea is to provide customers with engaging training so that they are confident while taking on DIY projects. When customers wear the VR headset, they are given instructions on how to complete a task like putting up a shelf.
You need to review your sales and marketing data, as well as customer feedback, to help to determine if your target audience needs to try out your product or service before buying it.
Investment in a web or mobile application equipped with VR will help you close difficult deals, especially if you don’t have a brick and mortar store.
- AI-Powered Solutions
AI tools such as Siri and Alexa have become household names now. They’re not only programmed to provide excellent customer service, but they now enable consumers to find and order products in a much faster and easier way. Due to these benefits, OC&C Strategy Consultants are predicting that 55 percent of homes will feature AI-powered solutions by 2022.
Software developers will be spending much of 2019 developing these technologies to be more intelligent and personalized. Including a smart AI-powered application for your business will help you reach your ideal customers with greater accuracy now.
Since technology will only keep on improving and serving people more efficiently, your business will have higher efficiency over time and lay the way for even better customer experiences.
- Video Marketing
Video marketing is still one of the most popular tools in the new year. A surprising 90 percent of consumers mention that video has helped them make their buying decisions. The landing page videos have the potential to increase customer conversion rates by as much as 80 percent.
Forbes reports that every company needs to focus on video marketing, as it represents pure connectivity, provides an excellent return on investment, and offers increased social sharing opportunities.
Goin by the stats, since the average attention span is short, and most people would rather watch a video than read a lengthy article. You might want to note, in 2019 that marketing will only succeed if it delivers what consumers are asking for— when and how they want it. This taken care of, video marketing produces amazing results. HubSpot says, simply adding a video to an email boosts click-through rate by a staggering 200–300 percent. You should think about your current marketing tools, and how you can add short, personalized videos to each strategy.
- Sales Funnel Personalization
Attention is as important as currency. Thus impersonalized email blasts and ads are choosing the way of the telephone landline.
If you’re advertising your company in 2019, it’s essential to hyper-target your customer segments and keep the focus on personalizing every interaction.
Niche landing pages need to be connected to each of your digital advertising campaigns At the same time, investing in several targeted social media marketing ads and pay-per-click campaigns will let you reach every demographic and personality amongst your audience.
Clean information about addressing your audience, including the right words to be used, gathering analytical data and using detailed customer sign-up forms should be your path to achieve it.
A perfect mix of personalization and innovative offerings will help you stand out from your competitors in the market. Suppose your customer can locate and use your products and services quicker and easier than the others in your industry, you will now be reachable to more targets and can start to build trust among your audience.
Keeping each of these tools in mind while considering how you can update your current marketing strategy for both new prospects and current customers. Lastly, be sure your technical team stays up to date about the changes in marketing trends, which will definitely keep on moving forward.